On September 10th, Le Coq Sportif officially launched Joakim Noah’s Pro Model in the “Frenchie” colorway. Though Noah sat out the FIBA World Championship, the release was done to coincide with the prestigious basketball tournament. France was already eliminated from FIBA competition by launch date, but people still flocked to Le Coq retailers to make sure they secured a pair.One of the launch locations for the “Frenchie” was Paris’ Kolector. In addition to an opportunity to pick up the newly release sneakers, guests were treated to food, drinks, prizes and a little backing music from DJ Matt Primeur. Via Sole Collector
