Buy ... this? LeBron James' new Nike logo?

We're as LeBron'd out as the rest of you, believe me, but people keep buying his wares and spinning his tales, so we feel it a capitalistic duty on this Black Friday to inform you that LeBron James has a new Nike logo.

And, yes, he's sticking with that "King James" thing. This is the part where you roll your eyes, and then look at the picture CNBC's Darren Rovell took yesterday:


Nike confirmed to Rovell, CNBC's sports business analyst, that this was indeed James' new logo. Because he's a king, y'all. Via Ball Don't Lie